Whether you're handling your social media strategy yourself or you're hiring someone to do it for you, make sure that e-mail marketing is part of the plan. E-mail marketing is still one of the most effective ways to market to your audience. With tools like MailChimp, you can setup an account for free so long as you have under a certain number of subscribers.
2. Smart Social Media Options
When devising a social media strategy, you don't need to include every single platform out there. Pick one or two platforms that best appeal to your type of business. For example, if you run a retail store, you may want to setup a Pinterest shop. If you run a photography business, you'll definitely want to create an Instagram profile. Once you've mastered one social media platform, you can consider adding another one.
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